In Morocco, argan oil is more than just an ingredient. It has been part of daily life for centuries, passed down from one generation to the next. Known locally as “liquid gold,” this oil comes from the nuts of the argan tree, which grows only in southwestern Morocco. Women in rural cooperatives carefully hand-crack the nuts and press them to release the oil, a process that keeps the tradition alive while supporting local communities.
What Makes Argan Oil Unique
Argan oil is rich in vitamin E, essential fatty acids, and antioxidants. These natural elements work together to protect and nourish the skin and hair. Unlike heavier oils, it absorbs quickly, leaving behind softness without greasiness. This balance makes it suitable for many routines, whether you have dry skin, oily skin, or hair that needs a little extra care.
(Our brand sources pure, cold-pressed argan oil, keeping the nutrients intact and respecting traditional methods.)
How to Use Argan Oil for Skin
Argan oil can be part of both morning and evening rituals. After cleansing, a few drops massaged into damp skin help lock in moisture. It’s especially helpful during colder months when dryness is more common.
For those who prefer a minimalist approach, argan oil can replace both a serum and a moisturizer. Its light texture makes it easy to layer with other products if desired. Some also use it on rough areas, like elbows and cuticles, where it softens the skin gently.
How to Use Argan Oil for Hair
In Moroccan households, argan oil is often applied to the hair before washing, acting as a nourishing pre-treatment. A few drops worked through the scalp and ends can help reduce dryness and add shine.
For everyday use, you can smooth a small amount onto damp hair to tame frizz and protect against heat styling. Even a drop or two rubbed between the palms and pressed into the ends of dry hair makes a difference, giving it a healthy finish without weighing it down.
(Our nourishing hair blend includes argan oil alongside other traditional botanicals, designed for simple daily care.)
A Cultural Touch
Argan oil is more than a beauty product—it’s part of Morocco’s cultural heritage. Families often keep a small bottle at home, not just for cosmetic use but also for wellness. In its culinary form, argan oil is drizzled over bread or couscous, valued for its nutty flavor and health benefits. This deep connection between food, wellness, and care reflects the Moroccan way of seeing beauty as part of everyday life.
Closing Thoughts
Argan oil carries with it a story of land, tradition, and gentle care. Its benefits for skin and hair are well known, but its deeper value lies in the rituals and heritage that surround it. Adding it to your routine is not only about nourishment—it’s also a way to connect with a practice rooted in centuries of wisdom.
If this world of Moroccan traditions inspires you, there’s always more to discover—from hammam rituals to herbal infusions, each with its own quiet beauty.